Whether you’re creating your own eBook cover, or hiring someone else to design it for you, that’s a great time to create additional graphics that will help build your eBook business. It’s often cheaper to order these items at the same time as your cover design, and easier if you are designing it yourself, because all the source materials are already at hand. Graphic unity is very important in a virtual business, to build credibility and trust, and increase discoverability of your product.
Here are some tips not just from me, but from other Authors or creators of information products. 1. Write a second eBook. Yeah, I know, this sounds completely counter-intuitive, but this one really does work. Why? Think “inbound links”. In terms of discoverability, the effect can be magnified many times. (Think SEO benefits.) This is […]
This excellent post from CopyBlogger details four pillars that should be in the body of any sales page for any book or eBook. Really, that post reads like a fill-in-the-blanks kind of script for a landing page, which is the thing you should have completed before you complete the book, really. Those four pillars might […]