A Primer on ISBN Codes, Bar Codes, and UPC Codes

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(This article has been updated. Original publication date was March 17, 2008, under the title “The Difference Between an ISBN, Bar Code, and UPC Code”. Updated October 14, 2015.) An ISBN number stands for International Standard Book Number, and when you are assigned one for your book product, each number is totally unique. A modern […]

You’re Going to Need to Hire an Editor

 (This is an excerpt from my book “Your Book Title Here“, available on the Kindle platform at Amazon.com, $2.99 USD.) The editor is the one bit of outsourcing that I must recommend no matter how good a writer you are. With editors, you are paying for something that cannot be achieved any other way: objectivity. […]

Setting Your Self-Publishing Sights Higher

All the smart self-publishers these days are using techniques like speed-implemented print on demand, which is low-risk and high-yield. However, be sure you’re still thinking like a big-business publisher and using some classic business-building techniques. I totally advocate the use of Print-On-Demand (POD) services like Lulu.com. The low-risk approach, the profit comparisons to major publishers, […]

18 Book Promotion Tips

Check out this list of 18 ways to promote your self-published (or traditionally-published) book or ebook. 1. Create a blog. If you still don’t believe in the power of blogs for book marketing, check out this article by Nancy Hendrickson: http://ezinearticles.com/?Why-Authors-Need-to-Blog,-Even-If-No-One-Is-Reading&id=797505. Remember that the blog is not in addition to your website, it IS your […]