A Primer on ISBN Codes, Bar Codes, and UPC Codes

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(This article has been updated. Original publication date was March 17, 2008, under the title “The Difference Between an ISBN, Bar Code, and UPC Code”. Updated October 14, 2015.) An ISBN number stands for International Standard Book Number, and when you are assigned one for your book product, each number is totally unique. A modern […]

5 Things I Wish I’d Known Before I Wrote My First eBook

I’m about to complete my part in eBook number 170. Here’s what I wish I’d known before I started this journey. 1. You will need to write much more than you thought. I knew that I’d probably want to write more than just one eBook, in fact, I could imagine dozens that I wanted to […]

10 Things Authors Should Know About QR Codes

I’ve spent the last year working with a firm here in the US, doing research and application development related to the use of QR codes for marketing. As a writer, I’m always on the lookout for how everything I encounter relates to information marketing, and I’ve summarized here some points that Authors in particular should […]

Book launches are useless.

Rather than launch a book, why not launch an online community? A way to poke fun at ourselves? A volunteer campaign? A wacky public stunt? A fundraising effort? A regular podcast about the key issues of your book? Awareness around a cause? A free tool that saves people time or money? An interview with someone […]

Keyword Research – Download This

Keyword research is so very important that I want to highlight this tip sheet for my readers. Please download this free PDF for a fast introduction to the why and how. I recently gave a talk for the Nanaimo Women’s Business Network here on Vancouver Island, and for the Ladies Who Launch in Vancouver, and we […]